See
an example of our website traffic
monitoring.
You
read lot of misleading information about web traffic. Our
favourite is "the hit" - you hear people talking about
how many "hits" their website gets.
Let's explode that myth. Computers are dumb if left to
their own devices. When you view a web page, and take this
one as an example, what is sent to your computer is a text
file (the HTML), all the image files that make up the
borders and icons and pretty stuff, files that contain
code to show menus and style information, etc. etc. This
page is made up of about 40 or so of these little files.
And our web server clocks up a "hit" or each. So by looking
at this page, you have generated 40 hits. If the graphics
had been more complex, then the number of "hits" could
have been many many more. That's not much use! You want
to know about real people!
So how do you find out your real traffic information,
and how should you be using it?
Beechwood offers a simple system that allows you to
see the information you need. See
an example of our website traffic
monitoring here.
Imagine actually knowing how many
individuals have been on your website,
what
pages
they
have
looked at, when, and
for
how long. Did they stay for a proper look around or go
after viewing one or two pages? Did they search and search
for
something before they found it. Did they give up? When
did they visit
- during the business day or in the evening? Where are
they from? UK, USA, Europe? This kind of information tells you a lot about your customers
and potential customers. As well as showing things that can
be improved or highlighting approaches that are working well,
information like this can tell you about whole new groups
of customers that you never imagined dealing with.
And there's more!
If you use email marketing, you can use our web traffic
monitoring to see how your customers responded to each email.
How many people
opened the email, and how many visited your site as a result.
If you have links on other websites, and particularly if
you are paying for those links, how many people are visiting
your website by clicking on those links? You may be surprised
by the result!
Beechwood Communications work with our clients to
analyse and continually improve their websites and electronic
marketing.
Click here to find out how you can maximise your
business web potential today! |
