Elements of Successful Websites - We help you get the most from the Internet
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Competing On The Web, Internet Marketing, and What It Means To You
(Why its not just about web design and getting a pretty website!)

As business gets harder for small and large companies alike, using the internet effectively and profitably is essential. Web marketing is rapidly becoming the most important factor that determines business success!

In the last decade Marketing has been turned on its head.

Last century, Marketing was something for big companies with big budgets. It involved a lot of paper being printed and sent, or a lot of telephone calls being made, most of which went to people who were not really interested. The trouble was that this was what you had to do to reach the few people who might be interested. This made postmen, lumberjacks and printers very happy!

Then the Internet came into the home and after a year or so it began to allow people who were looking for products and services to find information about them on providers' websites. The customers found the internet less intimidating than looking up Yellow Pages and calling, they could see information about the company and what it had to offer, giving them confidence that they were making the right choice, and they could do all this at a time that suited them.

The trouble was in these early days that there were not so many people looking and not so many providers had websites, so what the people brave enough to try found when they searched was either not very relevant, or worse, was on the other side of the planet.

But now...
Things have really changed. Businesses and consumers are using the internet as their first choice method of finding and buying products and services. Every day, more and more businesses realise the potential of the internet and start doing it right. This means that when people search they are more likely to find what they are looking for.

This is good, because the confidence customers have in using the internet as the primary method of finding providers is growing, and so the numbers of these potential customers is growing exponentially. That's not surprising when you think that you can now surf the web on phones, TVs, and even fridges! Statistics show that people are on average using the internet longer than they watch TV! Readership of newspapers is declining, and every day the internet steals more and more attention away from other traditional ways for businesses to advertise.

For businesses, however, these changes bring new challenges - the biggest is how to compete? After all, a couple of years ago a simple home-spun website did all that was expected of it. It sat there, looked pretty, and let people look at a photo of the company's premises and see the phone number they would have to wait till 9am the next day to call. Highstreet sales fall. Internet sales grow. Makes you think, doesn't it.

Now, with greater competition and higher expectations of what the internet can deliver, that good old website has become a liability not an asset. Worse still, many companies are unaware that their website is letting them down - they just think "My type of business doesn't attract customers through the internet", and so they look for other reasons why business is slowly drying up.

So what is "Electronic Marketing" and what does it mean to your business?

Most people think its about sending spam email. But good electronic marketing (or e-marketing) brings together marketing, promotion, web design, e-mail marketing, and CRM: that's a big idea that relatively few businesses use to its full potential.

Are you?

Have you ever asked yourself ...
- Why am I not getting more enquiries about my products or services?
- What can I do to get more business?
- Does my website work as well as it could?
- Is my website a cost, not an asset?
- Could I generate more business by reaching more potential customers?
- What can I do to keep my existing customers?
- Could I use new technology, be more efficient, and save money?
- How do I understand my customers better?
- How can I compete with and beat my competitors?

Whatever your business, we have the answers to all these questions and perhaps to a few you have not thought to ask yourself yet!

Make electronic marketing work for your business!
We help businesses understand the key elements of electronic marketing and the benefits they can bring. With an effective website achieving high ranking listings on search engines, planned and targeted e-mail marketing, and the tools and techniques to monitor and improve performance and communicate with customers and suppliers, we can revolutionise the way you do business - whatever your sector or size of your business.

Does this sound expensive? It isn't, compared to the benefits it will bring.
If you are straight enough to tell us what your budget is, we'll be equally straight about what can be achieved. Big businesses and small businesses are using us to make money in a climate that increasingly demands a high return from their internet budget. See a selection of websites from our web design portfolio.

If you want to see what our clients have to say about our approach click here to read of our clients' comments.

If you want to improve your profits, attract more customers, market your business cost effectively, get results, maximise your existing customers, and offer a more efficient service, we can help.  Click here to see our range of internet services.

Since 1994 Beechwood has delivered effective marketing campaigns to clients from all sectors of business, using the latest technologies and approaches, and drawing on our many years of marketing and technical experience.
Click here to find out more about Beechwood and our approach to our work.

Talk to us!

Our Scottish office is based in Edinburgh and provides a complete service throught Scotland.

Our English office is based in Plymouth and services England, Wales and Northern Ireland.

Call our Sales and Marketing Team now on 0870 739 5000